Digital Marketer 'Picks Up' Apprenticeship with Truckman

Truckman, the UK’s leading manufacturer and distributor of pick-up truck upgrades, has expanded its marketing team following the successful graduation of a digital marketing apprentice, who will now move into a permanent role.

Holly Ross, 19 from Kinver in Staffordshire, has made significant contributions to Truckman's marketing team during her apprenticeship, boosting the company's online retail and social media activities.

Throughout her 16-month apprenticeship, delivered in partnership with Leeds-based Estio Training, Holly dedicated her time to learning the basics of digital marketing, collaborating with Truckman's dynamic team. Her apprenticeship blended hands-on experience at Truckman's Dudley headquarters, where it manufactures, fits and retails pick-up accessories and hardtops, with a mix of online and classroom learning, culminating in a Level 3 qualification in Digital Marketing.

Holly's role saw her applying her learning to enhance Truckman's digital presence, helping with promotions and marketing campaigns across various online platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok. She also played a key part in producing digital materials, including e-newsletters and brochures, showcasing Truckman's extensive product range.

Following Truckman's acquisition by Australia-based vehicle accessory conglomerate ARB, the company has seen a significant expansion in its product offerings. This expansion necessitated a ramp-up in Truckman's e-retail capabilities, a challenge Holly met with enthusiasm and creativity.

Reflecting on her apprenticeship journey, Holly Ross said: "Doing my apprenticeship with Truckman has been such an amazing ride! Learning the ropes of digital marketing here has been a blast, thanks to the super supportive team we have. Everyone is so welcoming and has always been happy to help me with any questions, and also trusted me to lead on some of my projects, which has helped me develop my confidence.

“I am excited to be staying with Truckman to further develop my skills and hopefully grow alongside the business.”

Matt McConaghy, Commercial Director at Truckman, praised Holly's achievements: “Holly's success story is a testament to the effectiveness of Truckman’s apprenticeship programme in nurturing talent and fostering career development. She has made the most of the opportunity and got involved wherever possible. I am looking forward to watching her grow her skill set and become a crucial part of the team as we continue to expand and improve our product range.”